The market for romance novels is extremely saturated and has become swamped with popularity for aspiring writers to write the next 50 Shades of Grey.

A lot of these books follow a similar theme, but they're all tailored to becoming the next 50 Shades of Grey. As an author, I'd shift my approach to a less saturated market and try and find something that's still a romance novel, but also dips its toes into another category. Imagine a romance novel with a thriller style vibe to it... A completely different edge and setting but still that romantic approach.

Stand out from the norm is the vital thing to avoid failure, and keep marketing! Share online, go to every Facebook group possible, keep posting on Twitter, asking family and friends to do the same. A lot of books stay quiet because nobody is shouting about them, so as an author make it your mission to have your book heard.

I hope this helps but if you'd like to discuss the above in more detail or anything like that, feel free to get in touch with me :-)

My favourite example of this (and forgive my hazy memory) was from an American airline company.

A passenger on a two connecting flights was going to visit his mother who was terminally ill and had fallen very sick. He was flying over as he'd been told she had hours to live. The airline company (who's name I unfortunately can't remember) did everything they could to get the flights off the ground as quickly as possible, the captains spoke to each other and relayed the important message and ensured that this mans journey was a quick as possible.

The man himself made it to see his mother before she passed away. In his words, if the airline company hadn't have done this, he wouldn't have made it in time to see her.

That story warms my heart every time I hear it and I think is my favourite story of a company going above and beyond.

Hi there,

Yes, definitely. I've seen companies before use something called 'keyword search', so for example if a lot of people are searching for the word 'account' then you'll be able to start to gauge if there's a common problem with their accounts.

Other companies I've worked alongside have tasked someone to weekly/fortnightly/monthly take a look at some transcripts and try to understand the trends and common problems that are going on. With 1,000 chats a day, you'll have plenty of information to look through and even 100 conversations will give you an idea if there's a common problem as it's unlikely that there would be 100 separate problems.

I'd love to help further, but I'd need to know a little more about your business to help advise on a more direct basis. Feel free to get in touch if you'd like to know more :-)