Founder of The HOTH (acquired by Next Net Media, 2013). Founder of TheDJHookup.com ("the Zappos of DJ equipment"). Known for brutal honesty and non-sensationalist/romantic attitude towards all things entrepreneurship. Advised and mentored companies and entrepreneurs across the US and LatAm (Colombia & Mexico).
Disclaimer: I respect others. If I have nothing to offer you, I won't waste your time and money.
Specialties include:
*1* Building companies worth selling
* Holistic marketing and product strategy
* Getting products sold, period.
* Copy writing, sales messaging and all related funnel development
* Growth
* UX
* Creative direction
* Systemization (human, product or corporate)
* Strategic planning and disruptive business development
* AND the vastly under-appreciated "human" side of entrepreneurship (e.g. motivation issues, lapses of faith, leadership doubts and flaws, persuasiveness, and countless other nuances)
The home button in the navigation is a dying breed, though some people are really stuck on it.
IMO, the navigation is sacred real estate that should remain uncluttered. A gratuitous Home link adds 0 value there.
The cases when you *may* consider putting Home link in nav are if you're targeting an older (read: elderly) audience, the general population, or an otherwise web illiterate group.
The last case is if you're linking from a site's blog/sub domain and want to direct the user back to the main site. Even then, I think the verbiage "Return to main site" is a better UX than Home.
Let me know if you have any other UX questions.