GREAT QUESTION!

I loved doing trade shows and with our strategies we would get 10% of all the people who attended to sign up at our stand which is unprecedented. We did this WITHOUT any need to give leaflets to people who would just walk past and forget all about you.

I have taught this strategy to other exhibitors and am happy to walk you through this in a call so that I can customize it to your business more than I could here because you've not given enough information about the event for me to give a fuller answer.

Also if you are at an exhibition it's worth realizing that there are MORE ways to be profitable including strategies to sell to others (NOT JUST the attendees) even before the event date you can line things up so that if the exhibition doesn't hit the numbers that they sold you on - you won't end up losing out.

Really excited to learn more about your business and help you have a great customer acquisition event there at the event. Depending on your stand size and ancillary budget there are other ways to make the event more profitable too.

If you want to speak then just click "Talk to Marsha" below. I can make some time this week to help you.

Hi there,

It's essential to ensure the viability of any software will outlast the development period (inc. alpha and beta). What you need is a clear plan to solve the fact that you are new at this market, as well as identify with specific avenues to deploy the services in a financially viable way. I don't think it's a fools errand to take on an established market at all if you work a multi-pronged strategy allowing short term low hanging fruit to benefit the bigger deals simultaneously your business could well thrive.

The trick is to limit your risk, not avoid opening shop because of the likelihood of being copied. In your shoes I would work through this with someone.

I have knowledge on apps, software, and licensing as well as a far established reputation with helping over 1,000 early-stage businesses like yours (feel free to check me out on Google and you'll see just what I mean) and I'm happy to have a 15-30 minute power-talk with you this week to give you the most pertinent things to think about.

In any conversation you have with myself (or another Clarity expert), I would recommend the focus would be to provide you with; an understanding of the challenges you are likely to face, what kind of team you need to carry this dream through to reality, what financial needs you'll have to make it happen, what channels you would need to exploit to get some early wins, a DEFINED specific action plan of things you can do in the next 4 weeks to move forward to prove that it's not worth doing so, and finally what YOU need to do to make YOURSELF the kind of entrepreneur to carry this off.

If I were in your shoes I would demand that kind of clarity. That's what you need right now.

If you feel ready to get help practical support on this, reach out and click "Talk To Marsha" below, and I'll see what I can do to get you in my schedule this week.

All the best!

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