Entrepreneur. Successfully exited a company I co-founded, Media Armor to a company which was then acquired itself shortly after. Skilled in data architecture and warehousing, general startup advice and providing honest / objective critiques of business plans and ideas.
Everyone thinks they will be the next big billion dollar company. Ideas are worthless without execution. Part of the equity equation will be based on the founders, their track record and how far along the idea is. Other factors include the market, your timing around fundraising and if you have any traction. Raising on a deck vs. actually having revenue result in very different outcomes. There are no rules when it comes to investing and equity. It's a negotiation.