Jean Ginzburg is a #1 best-selling author, award-winning entrepreneur and digital marketing expert with more than 12 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is the CEO and Founder of JeanGinzburg.com, a digital marketing education company and Ginball Digital Marketing, a digital marketing agency. Jean's clients range from brand name Fortune 500 companies to innovative start-ups. Additionally, Jean has been featured in Inc.com, Forbes.com and the Huffington Post.
It's always best to start off small. The saying goes "if you market to everyone, then you market to no one". Once you get some learnings from the small niche and you better understand the audience's challenges and pain points, then it's always easier to go broader.
Here is a short video I did about the ideal target market when I was launching my #1 best-selling book: https://www.facebook.com/jeanginzburg/videos/444206866114742/ (I am not trying to plug the book, but the topic of this video is about the ideal target market)