You won't be able to build Clarity on Word Press. It's a content management system so while powerful is extremely limited compared to what you could do with Ruby or any other software language. But as someone else identified here you're comparing apples to oranges. Word press will give you a website quickly and you can make some tweaks and changes within the limitations of WordPress and it's plugins. Ruby on rails is entirely different - you can build whatever you want. Although it will take longer and cost more, you'll be able to create a web application as opposed to just a website. Hope that helps!

I've monetized my own YouTube channel by offering online courses.

With a very small channel I've seen some quick revenues.

My stats:
- 12 videos
- 150,000 views approx.
- 2100 subscribers

Revenue:
- on YouTube = $0
- from online courses sold through YouTube - $10k+ per month

If you're interested I put together a series of blog posts about how to do this here:
http://blog.thinkific.com/?s=youtube

I've monetized my own YouTube channel by offering online courses.

With a very small channel I've seen some quick revenues.

My stats:
- 12 videos
- 150,000 views approx.
- 2100 subscribers

Revenue:
- on YouTube = $0
- from online courses sold through YouTube - $10k+ per month

If you're interested I put together a series of blog posts about how to do this here:
http://blog.thinkific.com/?s=youtube

I've seen plenty of others do this as well, even with channels or subjects you wouldn't think would lend themselves to "education". Look for things your audience would be interested in learning - for you there's some great options from - MMA training, to how to report on MMA. You could even partner with guys like this: http://mmauniversity.thinkific.com/