15 years in the billboard, advertising, planning business for the USA, Japan, Thailand, Hong Kong, China, Singapore, Europe and other key markets. I understand the US billboard business from both sides, the owning signs side and buying signs side.
15 years in the media planning and advertising business. I buy media all over the world. I owned an LA billboard for 10 years as well.
1. Create a subdomain, which shows a)the content in the foreign language of the countries you are targeting and b)have the title, heading, H1 tags, H2 tags in the foreign language which match the content of the body of the page.
for example www.France.yourdomain.com . Page will be in French and localized .
On the home page, a 'select country' dropdown should be installed. So each page(s) are in a specific country and all the text as stated above are in that language with keywords and body text which are prooven to be searched for by people in those countries. A translator and a researcher in google keywords will be needed. I know a good source to hire out such freelancers online.
2. Simply duplicate your current pages into the subdomain pages and their respective countries and redo the text on each, for a language and / or country.
3. After the pages are done, submit them each to google webmaster tools as a page to be indexed.
4. Other parts of the page code need to be changed such as default language.
5. Use some social media such as FB and myspace to create back links with the new language keywords within the link itself.
6. Each subdomain will need to be indexed to the Google, Bing and other key engines to a SPECIFIC COUNTRY. NOT Google.com (which is the USA site home). If you want French people to find you, then Google.fr will need to be the pointed google site for that subdomain. NOT the WHOLE website!
I can offer you a lowered call rate to fill you in on the rest of the details, hire sources and some other pointers.
Inquire please. Thanks.