I help B2B SaaS founders optimise their product experience and delivery by implementing scalable design systems and improving cross-team collaboration—so I spend a lot of time working with enterprise teams that struggle with inefficiencies, bloated processes, and fractured communication. What you’ve described—managers stuck in ineffective meetings or endlessly polishing decks—is a very real and widespread pain. I’ve seen it play out inside product, design, and marketing teams across industries.

But here’s the key: just because the problem is widespread doesn’t mean the solution needs to serve everyone. In fact, early traction only comes when you pick a narrow slice and go deep.

🎯 How to Narrow Down Your Market & Spot Early Adopters
1. Don’t Niche by Industry—Niche by Pain Context
Instead of looking at departments like "enterprise finance" or "enterprise healthcare," try narrowing by the context in which the pain is most intense.

Ask:
• Who really suffers from wasted time due to meetings/decks?
• Where is that wasted time measurable and costly?
• Who is actively trying to solve this problem (hacking Notion, trying AI, etc.)?

You’re not looking for everyone with the problem—you’re looking for people actively looking for a fix.

2. Find the “Time Poor + Change Ready” Personas
Inside large companies, there are people who:
• Know their time is being wasted
• Are frustrated with legacy tools and politics
• Have the power (or budget) to test new tools or ideas

These are usually middle managers in fast-moving teams like:
• Innovation or strategy departments
• Internal design or product teams
• Marketing leads under pressure to ship faster

These are your early adopters—they’re more open to new ways of working than someone buried deep in traditional ops.

3. Validate by Framing the Pain, Not the Solution
Instead of pitching “a tool that fixes meetings/presentations,” start conversations like:

“Have you noticed how much time your team spends refining slides vs refining thinking?”
“What have you tried to make meetings feel less performative and more productive?”

This lets you spot the most engaged, pain-aware leads. Early adopters will lean in and share their workarounds or frustrations.

4. Start Narrow—You Can Always Expand Later
Traction is a byproduct of focus. Once you land 3–5 early adopters with shared traits, then you can look for lateral markets. Think of it as bowling pins: knock down one first, use it to knock down the rest.

🤝 Want Help Finding Your First 5 Ideal Users?
If you want help refining your positioning, identifying your “change-ready” personas inside enterprise, or validating your offer with the right language—I’d be happy to walk you through it on a quick 1:1 strategy call.

📅 Book here: https://clarity.fm/varunprasad

Let’s turn vague interest into early traction.

As a DesignOps Consultant with 8+ years in SaaS product design, I’ve worked across multiple areas of UX—starting in UI/UX, moving into systems and team workflow optimisation, and eventually specialising in helping B2B SaaS companies scale their design operations. I’ve hired, mentored, and collaborated with specialists across nearly every UX career path, so I’ve seen firsthand which roles are thriving—and which are fading out.

UX Design isn’t one job—it’s an ecosystem of career paths that suit different strengths. Here are some of the most valuable and future-proof UX roles in 2025, with tips on who they're right for:

🧱 1. Product Designer
This is the most common evolution of a UX/UI designer. Product Designers are embedded in product teams and handle everything from flows to wireframes to design decisions tied to user outcomes and business goals.
💡 Tip: Learn how to think like a PM—your value goes way up.

⚙️ 2. DesignOps Specialist / Consultant
(Where I work now.) This role is about improving how design work happens—scaling design systems, fixing delivery pipelines, and ensuring design teams work effectively with Product and Engineering. It’s especially in demand in SaaS and fast-growing startups.
💡 Tip: If you’re process-driven and love systems thinking, this path is gold.

🧠 3. UX Strategist / UX Consultant
More strategic than hands-on. You guide product direction by aligning user needs with business objectives. Great for senior designers who want to level up into influence and leadership.
💡 Tip: Get fluent in stakeholder language (business goals, KPIs, retention).

📊 4. UX Researcher
If you’re curious about why users behave the way they do, this role is all about generating insight to drive design decisions. Growing especially in enterprise and healthcare.
💡 Tip: Pair your research with business implications for max impact.

🔍 5. Accessibility (a11y) Specialist
As more companies take accessibility seriously, this niche is growing fast. You'll audit products, educate teams, and help ship inclusive experiences.
💡 Tip: Learn WCAG standards + how to use assistive tech.

✍️ 6. UX Writer / Content Designer
Words are a huge part of UX—and this role focuses on microcopy, onboarding, empty states, and all the little messages that guide users.
💡 Tip: Strong communication skills + empathy are key.

🎯 Final Thoughts
The “best” career in UX depends on your strengths and where you find meaning—whether that’s solving business problems, building systems, researching behaviour, or crafting microcopy. Each path can lead to senior roles, freelancing, consulting, or leadership if you lean into what you do best.

If you’re still figuring out your direction—or want help planning a move into a high-leverage UX career like DesignOps—I’m happy to jump on a quick call to map it out based on your background and goals.
📅 Book a 1:1: https://clarity.fm/varunprasad