Christine Mortensen | Expert Advisors & Mentors

Christine MortensenOwner at Sprk'd

Bio

Hi, I’m Christine Mortensen and I take the guesswork out of digital marketing for women who run service-based businesses.

I’m the Founder of Sprk’d Digital Marketing, a Chicago-based agency that specializes in growing women-owned businesses to their first million in revenue and beyond. We do this through workshops, courses, coaching, and hands-on implementation.

When I’m not dreaming up ways to help my clients grow and scale, you can probably find me along the lakefront with my four-legged bestie, #CassiusTheDog.

Recent Answers

Content Strategy

I get the importance of content marketing, but where do you start when you're building a new company to get the ball rolling with limited time/money?

Christine Mortensen Owner at Sprk'd

That's an excellent question and one that many startups and business owners struggle with, so know you're not alone. First, you want to look at who your audience is. What would be the most helpful for them? Does your product or service require more demonstration? If so, it might be best that you start with short educational videos. At the same time you need to start with what is easiest for you to create on a consistent basis. That latter part is the key. Start with what ever you can create on a consistent basis that is exceptionally good. If that is one blog post every Wednesday then start there and grow to other content types as you get a routine down.

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