Questions

Very promising ecommerce startup at a pivotal growth potential with sound potential. They just raised some seed funding and I am considering coming on full-time as their 5th(ish?) employee to head up marketing/PR/brand efforts. The salary is very low but I am comfortable with it if there is some other long term vested incentives available. What equity share or other compensation structure would be appropriate here so it would be in the best interest of both myself and the company ?

The first thing to understand is if they're looking to be a venture funded startup. Not all startups plan to raise money. If they have in the past, then issues equity is very standard and they should bring it up - if they havent, you can ask.

If they aren't looking to raise capital, then having equity won't be that important so you should try to get fair market value for your skills unless you want to work with that company / team, then negotiate.

If they are offering equity, then read through this:
https://www.themuse.com/advice/getting-startup-equity-everything-you-need-to-know

Hope that helps.


Answered 10 years ago

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