This is so that the business I am approaching can test if the customers like the product in a low risk environment (aka the money comes from the customers for the raffle not the store owners pocket)
I actually pre-sold copies of my book in order to pay for the inital setup and printing costs. Here's my suggestion:
1) Create a list of people you'll invite to the raffle
2) Don't just email people, call them to get them excited about the raffle and ask if they'd participate
3) Have a compelling business story or story behind the raffle
4) If the prize can be a holiday gift, that would be ideal since many people need gifts for co-workers, the mailman, and other nonfamily members.
Feel free to call me if you'd like to discuss the strategy further.
Answered 10 years ago
What is your product?
Answered 10 years ago
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