I've worked on marketing in the home healthcare space and found it rather fragmented. The growth in the industry is so fast and there are so many mom and pop services that it was hard to find anyone specialized in it. What we ended up doing was a full competitive analysis in our geographic region and with some major players nationally in our particular space and then working backwards from there. We also evaluated trade groups with which we could advertise. I'd be happy to chat with you about it.