Hi there,

it depends on what your end goal is. Are you looking for page likes or you want to send traffic to a landing page on your website in order to get leads or sales?

If you can give more clarity on what your business is about and what you are trying to achieve, then I'll be able to give you pointers on what to do to increase your ROI.

For now all I can say is work on your Ad copy (not so much about trying different images, but images that send the right message). Hone in on your targeting... test, test, and test, until you get it right!

Feel free to contact me if you need to talk further.