I've launched a new software program. The basic function is each customer imports their own data into the system. That data can then be shared with the other customers using the software in order to increase effectiveness of their research. As each customer joins, the value of the shared data increases exponentially. I'm very close to getting my first non paying user on the platform which I landed through my powerbase. I've offered to let several other customers use it for free during a "beta test" period until their fiscal year for budgets arrives (July of 19). My thought process is that I build credibility by having active users and amassing the shared data. In addition, I can get feedback to improve and fine tune the product as well as get some good testimonials which will help with future sales. The cost to let them use the system for free is very minimal compared to what the future revenue will bring if they purchase a license in July '19. Am I on the right track with this thought process? Thanks for your help. Brian
Good question Brian. I am always a fan of a free trials or even better, the free tier. The later you have to watch out as you could be stuck a situation where you can't convert people to the higher tiers, but all in all what you are trying to do is show people the value your product provides and the best way is to have them see it with their own eyes. Once the user sees the value your product brings them then they will easily jump on board to becoming a paid customer. Also, be sure to get feedback from your users, especially ones who convert to paid customers. You could interview them or survey them understanding what value they got out of the product, but the paid customer provides the best insight, none paid can sometimes have you chasing your tail! Good luck and keep hustling!
Answered 6 years ago
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