Answer by Ron Slavick: My goal is to command the highest rate of any personal trainer in NYC ($300 + per session). Should I enlist a PR firm/agency?

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My goal is to command the highest rate of any personal trainer in NYC ($300 + per session). Should I enlist a PR firm/agency?

To provide some context, these are my competitors. From Google keyword --> Celebrity Trainer NYC Willspace.com tonyamolina.com Davidkirshwellness.com Joelharperfitness.com O-diesel.com Ashleyborden.com What do you think?

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Ron Slavick I inspire others to be great.

You will always be your best PR agency. Because if you can't sell yourself, then no one will be able to sell / market you.

In my experience, when I start something with money as the focus I fail. However when I work to create something amazing for others, I win and win big.

My advice is to focus on creating value (amazing value) and then the money, exclusivity and $300 /hourly rate will flow to you.

Imagine for a moment a PR firm getting you XYZ celebrity / billionaire client. If you can't deliver on creating value for that client you will never retain them as a customer.

Use price as a strategy to position you (the brand) and then never stop creating more and more value for others.

I hope this helps.

Answered 11 years ago