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How we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.

When crisis is unavoidable, strong Founders will find the right opportunities during a recession.

Let's worry less about invention and focus a bit more on innovation. Novelty just adds complexity.

Great landing pages are the ultimate utility players of startup marketing, so you definitely want them in your startup skill set. Don’t know a USP from your CTA? We’ve got you covered.

Think of big competitors like the Death Star. On the outset, it's a planet killer. But its weakness is that it moves at a glacial pace.

Everything you need to know about pitching, from what your pitch to include to how to create a killer pitch deck to the things you should absolutely NOT do.

What it is, how to find it, and how you know you've actually gotten there.

What is product design in the age of digital startups?

What is product differentiation? How do you do it? And why should you care? Everything you need to know about this essential step in the startup process.

As Founders, no matter who we are, we all have to fight for our ability to get taken seriously.