ERIC KWAKU ASARESpecialist in Customer Acquisition And Retention.
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I am a seasoned Customer Growth Specialist with over a decade of expertise in driving rapid and sustainable customer growth for businesses worldwide. 😍


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Creating a product is just the first step, but it doesn't guarantee market success or secure funding. In my view, the product seems to have been developed based on your personal passion for entrepreneurship rather than a clear understanding of what your target customers are willing to pay for or why they would switch from their current choices. Why do I say this? "Hair care product" is a broad, generic term. You need to be specific about the type of product you're offering—is it for black hair, white hair, or another demographic? Is it intended for children, adults, men, women, or all of the above? What unique benefits does it provide? Who exactly is your target audience, where do they spend their time, and what sets your product apart from others?

These are essential questions to answer before you even begin considering marketing strategies or partnerships. Let me know if you'd like assistance in developing a comprehensive marketing plan.


Before launching a website with the goal of generating revenue, it's crucial to thoroughly evaluate your interests and passions related to your chosen niche. Here are some key considerations to guide you through this process:

Assess Your Interests and Passions: Reflect on what genuinely excites you. Your enthusiasm for the topic will be a driving force behind the success of your website. If you are passionate about the content, it will show in your work and attract like-minded individuals.

Evaluate Your Skills and Talents: Consider whether you possess the necessary skills or talents in the niche you have chosen. Your expertise will be a valuable asset in creating high-quality content and providing value to your audience.

Leverage Previous Experience: Think about whether you have prior experience in this field. If you have already worked in this niche or have been helping people with similar needs, you will have a deeper understanding of the audience and their pain points.

Identify Market Demand: Conduct market research to determine if there is a demand for your offering. Understanding the needs and desires of your target audience is crucial. If there is a market for your product or service, it increases the likelihood that people will be willing to pay for it.

Evaluate Revenue Potential: Consider whether your niche has the potential to generate revenue. Analyze if people are willing to spend money on the solutions or content you plan to offer. This could include products, services, subscriptions, or advertisements.

Plan Your Website Content: Based on your interests, skills, and market research, outline the type of content you will create. Ensure it aligns with what your audience is seeking and provides real value. High-quality content is essential for attracting and retaining visitors.

Develop a Unique Selling Proposition (USP): Identify what sets you apart from competitors. Your USP will help you stand out in a crowded market and attract a dedicated audience.

Consider the User Experience: Plan the design and functionality of your website to provide a seamless user experience. A well-designed website that is easy to navigate will keep visitors engaged and encourage them to return.

By addressing these considerations, you will be better prepared to create a website that not only aligns with your passions and skills but also meets the needs of your target audience and has the potential to generate revenue. Taking the time to answer these questions thoroughly will set a strong foundation for your website’s success.


To effectively promote and sell any product or service organically, you must build a robust brand identity. This involves creating a clear and compelling representation of your business that resonates with your target audience and sets you apart from competitors.

Also, ensure that your business can be easily found by potential businesses. This can be achieved through search engine optimization (SEO), local business listings, and consistent use of relevant keywords.
it's imperative to articulate the unique value of your services compared to others in the market. Highlight the distinctive benefits and advantages your product or service offers, demonstrating how it addresses specific needs and pain points.

Additionally, sharing your brand's story is an effective way to connect with customers on a more personal level. People are drawn to authentic and relatable narratives, so weaving your journey and mission into your marketing efforts can foster trust and loyalty.
Leveraging social media and listing sites is vital for building a strong online presence. Providing valuable and relevant content on these platforms not only engages your audience but also establishes your expertise in the industry.

There is more to this but by implementing these strategies, you can organically boost your service's visibility, credibility, and appeal, ultimately increasing the chances of driving sales and attracting businesses to engage your services.


When considering whether to return to your previous job, it is essential to base your decision on objective factors such as the benefits, incentives, and your passion for the job, rather than being solely influenced by external opinions or emotional considerations. By evaluating the situation from a professional standpoint, you can make a well-informed choice that aligns with your career goals and aspirations.

First and foremost, carefully assess the benefits and incentives offered by your old job. Consider factors such as salary, benefits packages, growth opportunities, and work-life balance. Evaluate whether the compensation and perks provided are in line with your expectations and whether they contribute to your overall job satisfaction.

Additionally, reflect on your passion for the job. Ask yourself if the nature of the work, the industry, and the responsibilities still ignite your enthusiasm and align with your long-term career objectives. Passion for the job can be a strong motivator and can enhance your performance and job satisfaction.

Furthermore, consider the opportunity as a chance to prove your growth and development. If you believe that returning to your previous job presents a better professional opportunity and you meet the qualifications, it can be an excellent occasion to demonstrate that you have evolved and grown since your previous tenure. Showcase your enhanced skills, knowledge, and experiences to establish yourself as an improved professional who can make a valuable contribution to the organization.

While it is natural to consider others' opinions and your personal feelings, it is crucial to prioritize the objective factors mentioned above. By basing your decision on benefits, incentives, and passion, you can make a rational choice that enhances your professional development and aligns with your aspirations. Remember to thoroughly evaluate the opportunity, weigh the pros and cons, and make a well-reasoned decision that supports your career advancement.


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