I’m a revenue operator, executive mentor, and SMB SaaS advisor with 10+ years’ sales leadership experience. I equip founders and sales leaders to drive scalable growth past $50M in recurring revenue. The kicker? I've actually done it.
I specialize in SMB SaaS sales. The riches are in the niches. My sweet spot is go-to-market strategy for SMB SaaS product. I figure out the best way to sell it, who to sell it to, and how much to sell it for. I partner with early-stage founders to craft the sales story and achieve scale.
I take an operational approach to accelerate revenue and propel business forward. With a big-picture view of how every department supports revenue generation, I teach clients to build cross-functional plans that do tens of millions a year.
You can book a 30-minute discovery call here: https://www.theofficialjustin.com/book-justin
Hello -- I've hired and grown both field sales representatives and inside reps for the last decade. I think the answer to this question depends on how your deals are currently won. If your deals are currently won over screen share or phone, it makes sense to hire the person on the west coast, and have them work directly in your office. Monitoring activity and understanding how deals move through the funnel, and fall out of the funnel will be easier when someone is in-house. If your deals require that you visit the customer in person, then I'd advocate for hiring them wherever your customer base is located. It seems to me like at 40k, this is an opportunity for an in-office hire. I'm happy to jump on a call to discuss in more detail.