Is there some area of your SAP experience that would really resonate with a particular business and a particular problem? For example, if you're a SAP BW expert, you may be able to identify large retail clients who need to use analytics to identify which products and locations are doing best (or...
This can be tricky. Generally I recommend paying commissions on revenue-generation events only. The reason being, if it is free to generate a lead then it makes it really easy to take advantage of the system. That being said, there are some ways to go about it. Calculate (you should already h...
Personally, I'm a fan of sales comp plans being tied to ongoing performance. Sure, the salesperson should get some of that long tail, but only while he continues to work productively at the company. Once he leaves, he should lose the tail, since someone else will likely need to step into the rela...
For the sake of getting your question answered here it would help to simplify but that aside without firm stats on engagement and sharing it would be difficult to say however with the paid expansion of game like Flappy Bird, Angry Birds I would say viral apps come close to if not over a k-factor ...
You can use LinkedIn ads to focus on your specific target audience based on things like: industry, job title and function. Facebook also has specific categories regarding job types, I'm not sure if "hotel managers" is on the list. Best of luck! Let me know if you have any follow-up questions.
Asking a broad question welcomes suspect advice. It's unwise to apply generic "data" to a specific application. Narrow the focus - who is the typical user? Under age 30? Over the age of 45? Is the application typically used in the office during work hours or mostly out in the field? Is wifi/cell...
Start by triangulating all of your prospects (via Crunchbase, Angel List, and LinkedIn) with those angel and VC firms located in cities that do a lot of investing in the healthcare sector—e.g., San Francisco, Boulder, Nashville. Then, start connecting with founders/executives of those firms' port...
Create something new that builds a strong connection (brand) with customers. See Bonobos, Betabrand, Huckberry. You can always increase traffic and conversion rates if people like what you're selling.
You want to do something effectively... And spend no money doing it? That's not only impossible but it is the wrong way to think. It will cost you much more money in the long run. Marketing is an INVESTMENT. Not an expense. You are among for the best ROI, not the cheapest initial cost. The che...
Well, lets work backwards: Structure is pretty simple: 4 year vest, 1 year cliff, for a percentage of the company that will match their commitment and unique contribution to the success of the venture. Running it by them is pretty simple: Tell everyone you can about the problem, the assumption...