Do you know how your best customers are finding you through adwords? If you have a big enough data set there's likely some commonality. It's a gross oversimplification but if you can track them from start to finish, there's no reason you should have to continue acquiring the $30 customers.
I can discuss having done indepth research before we select Marin software
I know you've already decided to use a bid management platform. However, I'd like to share with you my experiences. As an SEM agency managing $30 million+/year, we've invested tens of thousands of dollars into streamlining our work effort with a bid management platform. We've specifically used M...