The highest-impact growth marketing tactics for a B2B SaaS startup with zero customers is often direct outreach. When you're at a point where you don't have customer validation, it's incredibly hard to get useful data from very small amounts of traffic. So in a zero customer state, your highes...
Using their logo implies that they are truly partners / customers of yours. Is this the case? It not, it is grossly misleading. Otherwise, I would check with them, out of courtesy. They may not want their competitors knowing what software services they use. I don't believe you are legally obli...
B2B or B2C, at the end of the day.... you're dealing with "P2P" People to People. If your message is relevant within the context, you will get a high rate of response. Based on our experience, we start by doing research into the demo and where they live. And create highly targeted video camp...
I've done a lot of customer development in this market. Here's what's worked for me well. Find your potential customer (actual decision maker) on Linkedin. Send them a "friend" connection request with something like: "I acknowledge we don't know each other yet but I am the Founder of a new co...
Questions you should think about (assuming you have existing customers) * Can you run these case-studies past your existing customers' buyers to see what you're missing? Basically why is a use-case, whitepaper not convincing enough? * Can you get prospects to talk to existing customers or do a w...
This product is very interesting. I would love to learn more. I am Arizona based Strategy professional, as in I am an actual graduated strategy professional, not just a self touting one. I honestly, don't see any difference in what you are selling whether is white label or not. I know there is a...
Selling to enterprise customers is about demonstrating value while reducing risk. You will need to show irrefutable proof that your solution will address a pain - ideally, one that is both urgent and important (Eisenhower matrix/Covey). The best way is to point to tangible examples of where you h...
Talk to market first simply dialing and smiling. Can also outsource for someone to call and set appointments for you to speak with them. Have found good affordable people on Elance.
I don't have a great answer if you have a limited budget and time, but I would focus on 1) Building a social media strategy with an incentive plan attached to spark engagement. 2) Create a "hit list" of companies that fit the profile and ask them to participate. Not sure how many companies you...
One way to do this would be to BUY emails from a B2B database service such as Adenzo. There are also FREE alternatives such as ContactCloud (formerly Elucify) which give you up to 100 free emails a week before asking you to pay for more. Otherwise, LINKEDIN is a fantastic (free) source of emails...