Most advisors get between .25% to 1%. 1% assumed they are VERY important and will be active in either recruiting or raising capital (2 of the most important areas). Advisors don't do it for the equity - at least they shouldn't - what they want more than anything is recognition from you publicly...
I've had many "Advisors" over the years and I like to break them up into 2 groups. 1) Formal Advisors These are people who strategic insights into the business and would create value for the company by having them listed on our site, and have access to them in an ongoing way. I typically engag...