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Results for: Branding

The main advantage of having the company and the product/service sharing the same name is that it is much more cost effective to build the brand in the early stages. You also need to consider what relationship any future products are going to have with your first (if any) - do they complement, co...

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Who do you have the better relationship with? If you know the marketing director, then by all means go for it directly. If you go through the agency, just make sure they have buy in and will be a champion of the idea. If not, then they may not be able to push it through anyway.

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There isn't one. You basically need to scape everyone for the data unless they give you an API. This gets pretty hard. I know a startup in Singapore that could probably help.

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I've had a bunch of my own 'maker' / hacker projects publicized. Here's what I suggest: 1) Write up a project and suggest it to Make Magazine (http://makezine.com/) 2) Tell hobby electronic supply shops about it to see if they want to stock it (e.g. https://www.sparkfun.com/ https://www.ada...

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That's a huge question that can only be answered with the "depends" word! But a good way to start is to look at the market. Doing a market analysis to give you an idea about the demand and competitors would be a good way to start. Then look at your production costs - is this a product you can li...

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If the investor is spending his precious time meeting with you, then I assume he has at least some interest in your event. If that's the case, then in my opinion, yes it would be a nice gesture and appreciated. Good luck with your pitch!

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I am not a lawyer or an attorney and this is not "professional advice." Hire an accountant who is familiar with licensing. Stay away from the franchising route if you can: it's expensive, the lawyers are expensive, and you are open to attack from inside and out (franchisees and customers). I w...

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Based on what you've shared, I would recommend splitting your two products into different brands; they appeal to different audiences and should be marketed as such. That said, there is ample opportunity for cross-promotion, as there are some similar needs between the two audiences. Good luck. I...

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