Well, I made money in the first year...in the first couple months, actually. I run a consulting business. The other guys...let's get some definitions going here. They made revenue. Unless they were totally hopeless, they had some cash coming in. But they also had expenses going out. Manufacture...
I think you should do neither. You need to crystallize your intention and brand message on several levels, and make sure that your product and business model are revolutionary enough to make a splash in the fashion pond. From there, you can launch and then immediately alternate between courting ...
I worked with a guy, who was with SKY news for 18 years, and we did a great transition for him into coaching. We discussed his strengths and weaknesses. We looked into what his passion was and created a purpose for it. I would want to work with you on who you want to serve and why. If you have an...
The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impac...
It's a balancing act. You're absolutely right in the observation that the hero is the client, but when a coach tells their own story the reader builds trust. They think, "this person had the same struggle as me and understands what the process is like, therefore I will trust the to relate to my p...
I'd say you're *almost* ready to talk about equity but before you do, I think it's really important to check in as a group and see who really wants "in." Startup Weekends create a lot of enthusiasm and excitement but I've seen a lot of projects originate there that end up like reality TV - a con...
With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said. You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit. Create and tell a story t...
After reviewing your site I found there was a potential for confusion with openup.com which is a completely different site. How does the name reflect what you are providing? Would be good to explain this somewhere. I also found the About Us page was way too vague and the FAQ's, while better, sti...
Yes. That is the whole purpose of the USPTO filing system. Whoever is first to file gets the mark. There is common law usage which they could argue but first to file is generally upheld.
While I don't specialize in band management or promotion, I have some second-hand advice as my boyfriend is a signed musician to a major label. From my understanding of your question, it sounds like they have some sort of following already - from here, I'd identify within the US or Europe where...