This is a very large matter, of course. It needs thorough investigation, otherwise would be a grandiose waste of money and time and will lead to a failure. I have business experience in Western Europe, Eastern Europe, Middle East and Central Asia. And I am convinced, whatever is well working in o...
You'll need to provide some level of detail to get answers from this group. - Consumer retail or wholesale foodservice or ingredient? - Do you have a competitive advantage that is easily communicated? Happy to provide some direction if you can define the scope a bit.
Hi, you are going through a lot of problems with the name. I can give you the most important things to know about the copyright. Please read the copyright act of your country. There have so much information about copyright and how can you avoid copyright act easyly. If you already know that the ...
Having been working with and advising companies on how to get great customer feedback for many years, I have a couple of ideas you could try. One of the key assets you have is your customer list. You already have permission to approach them, I assume, so reach out to some to start a dialogue. If...
I think with your future goal in mind which is to eventually have a bigger website with everything from every website, it is better to go with Option 1. Having an umbrella brand and then having sub-brands within it will make it easier for the customers to relate to the brand once you implement yo...
As former CMO of Expedia I can tell you that being focused will trump any theoretical upside of having different names. To this day there's a struggle to build daylight in meaning between Hotels.com and Expedia's core hotel business - and there have literally been billions spent on trying to do t...
Not at all. To me your suggestion is not discounting - it is a free trial period for potential customers to try out your product. And you want to limit it to a one day test. In my view, you could go up to a week without devaluating - especially if you integrate it with a testplan, so you show t...
First, this should have been decided before you created the YouTube campaign. Always have your finish line defined before you start the race. Since that did not happen, however, your next best option is to determine what best impacts your business. It is tempting to look at "views" or "likes" o...
Hi - I work with investors on a daily basis. You need to be able to show value of your brand. Either push this through public relations, thought leadership and being authentic. I'd recommend testing all avenues to attract the attention of investors in your sector. Gaining trust is key. You can al...
For starter, you can apply the framework that you used to sell a product in your eCommerce business, to selling a brand/website/company to potential buyer/investor. Since you have experience in eCommerce, this must be familiar with you. For example: 1. Understand the market. Is there a market fo...