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This is a tricky question, because it's very difficult for a consultant or PR firm to get major press like this for a startup unless the startup has an amazing, innovative product, is doing something so incredible that it has to be talked about, or has a fantastic story behind it. A PR firm is ...

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Staff augmentation vs. project work in A&D are really two different companies. Another key segmentation is work that requires certification (NATO Clearance, secret clearance, Airbus/Boeing training, etc). On staff augmentation, a lot of young firms start off bringing in good ex-employees of the...

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My suggestion would be to connect (face to face if possible, Skype otherwise) with a couple from each category of users quickly (and multiple genres if that is an important category for differentiation) and then look to work towards the MVP,before getting more feedback (and ideally sales). Impor...

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Whenever shares (or options) are issued, the language is normally "fully-diluted shares"... and what that means is that you *authorize* the number of shares necessary for all potential [foreseeable] options to vest. You'll need to stop talking "%" and start talking in actual share numbers. Let'...

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Consider instead where a $2500 price point puts you. I use a selling technique called Monetizing The Problem, and in that process I get the prospect to calculate the size of their problem. Then I charge 5-10% of that figure. There's never any resistance, because they see where the number comes f...

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There are three questions here: - the strike price of the options - the market value of the company - how much those options are actually worth to the recipient 1. The strike price is the price people pay to exchange their options for shares. You can set any strike price you like: it's just a n...

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Quick answer on this one: talk with somebody who has already succeeded in this field (built similar product or company). He/she will be able to quickly get you on track and avoid common pitfalls of your industry. If this person can't help you 100%, he/she will certainly be able to point you other...

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Message the expert directly and make the request. Many of us are available pre-call to address this kind of issue. If they're pressed for time, they'll let you know and you can reschedule the call. Otherwise, they'll just keep on the call until you've answered all your questions. The calls do ...

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