In my experience, and based on the way I coach my clients, creating a pricing model without first creating a business model is an indication of a poor strategy. That said, here are my thoughts based on the information you've provided: 1. You are incorrect about your assumption of "the less the...
The Harmonized Sales Tax (HST) is applied in Ontario, Canada, to most goods and services, including marketing services. When determining whether to charge HST on marketing services, you should consider the following factors: 1)Exemptions and exceptions: Certain types of marketing services may be ...
Hi, I've worked with start-ups, SMEs and corporates serving both the public and private sectors. I have 25 years of experience managing projects, programs, operations, engineering and technology-driven change and have served in both leadership and advisory roles internationally. Here are some e...
In my experience, VC's always want to know GAAP revenue because it's a way to compare apples to apples. We both know it's not perfect in that regard, and that cash is king, and they know that too, but that's the primary, standard metric. The good ones want to see both, so they really understand...
First of all, what you have is a provisional patent **application**. For now, the provisional patent application is not publicly available. This can be a big advantage to you. You can use this time to improve your invention and file additional provisional applications. If you don't plan on making...
Why are you adamant about press releases? They are by far the worst conversion rates {unless you're a household name like the post or fool} for businesses. For our evens we do sometimes send out PRs but locally only and to those writers we know. Which is key. Also making it easy for them to p...
I'm going to answer this from the perspective of an engineer who has worked in similar environments and who has had leadership changes that went well, as well as ones that didn't Basically you're describing an environment in which people aren't doing as much as they are capable of, they were wor...
The specifics of what an investor might try to look for may vary depending on whether the startup is, say, a daily deals play, a chip company, a mobile app, or a genomics startup. In general, here are the key things being examined with respect to a technical co-founder. Different investors might...
Try an infographic but if budget/skillset doesn't allow use a word doc and create a pdf. Whatever you do keep it short and sweet and a better suggestion is to use the body of an email for the actual pitch and the attachment/one pager or close too with supplemental info. No one likes reading and...
Google Analytics is the best free tool out there for this. Make sure that you are focusing your report on conversions - how many/what percentage of website visitors are taking action (filling out a form, buying a product, etc.). If you're interested in paying for help, you should check out Moz ...