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If you have already validated the product, I would suggest you to do some market research. What is the high and the low end that the consumers are willing to pay. 1. How many "Bulk Buyers" are out there and how much do they pay you per home compared to how many "High-End Buyers" are out there a...

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First of all, starting a business on revenue generated from affiliate sales or incidental revenue is going to be minor and not enough to scale much less build a business. Unless you're a "solo-preneur" you'll need some additional form of revenue if you intend to add to the software-as-service web...

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The best way to find a mentor is to look around in your industry and see who you feel has accomplished what you're setting out to do, and that you gel with the way they did it (values, brand, etc). "Ask for money, get advice. Ask for advice, get money twice" ~ Pitbull If you can get a warm int...

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This is a great question. I have worked with many people in this industry such as virtual assistances and gig workers. I suggest vetting the prospects and making sure they are able to complete the task at hand. Always check references as well as prior jobs that they have done in the past. Id woul...

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It depends on the expert. My team and I have done everything from create a roadmap to fully run the crowdsource campaign. The variations come in budget, product being launched, the client, and the appropriate audience. I'd be happy to schedule a call with you to discuss more in detail. -Shaun

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If you are really investing in a strategic partner (one that will provide mutual benefit in the end, either in terms of revenues, access to financing or other resources) then revenue sharing isn't absolutely necessary. In the partnerships I help to form, they are often around shared value (http:/...

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Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...

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Targeting companies with $1million+ in revenue is not ideal. For a premium content service, you'll probably need to look for companies with at least $4-5 million and a dedicated content marketing manager. Search for content marketing managers in your niche on LinkedIn. Keep in mind you'll be c...

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The better question may be why can't you find startup co-founders? I can see two main reasons why this might be the case. First, no one else sees the same opportunity. If this is the case, you may be on to unique value that no one understands, but that could also include the potential market. If ...

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