As someone who has worked in pricing for almost 30 years, I know that one of the biggest myths of pricing is that you should only offer one pricing model. Offer two - both subscription & transactional. Customers will self-select &/or the market will segment, and you will quickly find out what is ...
Coming from the fashion industry and being connected with so many photographers I know that can be tough! There's no reason you can't make this work. I'd love to hear more about your market and would refer you to Lauren Devon (photography consultant) on monetizing your photography niche. One of m...
The answer lies in creating an aspirational culture, or a culture of opportunity. Organizations owe their employees pathways for recognition and upward mobility, with inbuilt mechanisms for mentorship and skill augmentation. In a sense, organizations promote their brand to a customer and employee...
I once faced a similar issue - I needed a CRM that could also manage the production of standardized proposals and track them from creation through sending and the client acceptance / revision / rejection stages and then create a project and assign resources dynamically. All the systems at the ...
There are a lot of places where you can try to get validation for your idea. But before you start going to look for these places, get your Buyer Personas (the representation of your ideal customers) in order. If you know who your ideal customers are, then the next step (of finding where they han...
Basically, conversion rate is goals divided by total visitors and multiplied by 100 to make it into a percentage. So if you have 100 sales and 10,000 visitors, your conversion rate would be: 1%. You need to measure 2 things in your case: 1. Conversion rate for each plugin. 2. Overall conversi...
Their phone system works really and simply delivers what is expected. I think having an availability time calendar would be very beneficial so that scheduling matches our availability. Being able to record calls and charge clients an additional fee for that would be great. Also, screen sharing...
Hello, I will provide you feedback but know that is generally frowned upon to use this platform where people come with real frustrations and hurdles and use it for advertisement. You website has a lot of flaw, granted is a landing page, and it could be greatly improved. Quora is great not only b...
It's worth noting I'm not a lawyer (I advise you to check in with one) but have played a major role in 4 acquisitions. I would have the contract read that your client pays the success fees, seems a bit odd to have the acquiring company pay the success fees. Let them negotiate with the acquiri...
I've been down this road before (two custom CMS platforms built over the years), and to play devil's advocate here: do you really need to build a custom CMS? What problem are you up against that aren't being solved by existing solutions? If those problems aren't fundamental, how much time and mo...