I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term! Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing. I've worked with 2 companies like yours and these channel...
Hello Ty, thank you for sharing this with us. I understand how vulnerable you might feel right now. My name is Humberto Valle, I have been helping entrepreneurs for over 8 years now, coaching strategic marketing and contracting for many companies at various phases in various industries across mul...
The procedure of creating multilingual sites in WIX is quite complicated, as described here: https://www.wix.com/support/html5/article/tutorial-creating-a-multilingual-site Should you decide to drop WIX and move forward to WordPress, you can use the WPGlobus plugin. Everything is much easier there.
I really like the idea of specific benefits. "Have more time" is vague, but "get to your daughter's dance concert" is specific. Generally, if you can make the value proposition specific and something that your prospective clients can relate to, you've got a much stronger position than if you off...
First of all, it's a 'prospect meeting', not a 'client meeting', if you haven't closed them yet. Any system is better than no system. "Flying by the seat of the pants" is a recipe for disaster. Have a qualifying system. Do they need or want what you offer? Do they have a problem big enough to w...
I agree with Stanislov in general. Specifically Product Management as a Service in my case includes: 1. Due diligence for products and experiences 2. Recruiting or mentoring PMs 3. Tools and methods streamlining and implementations 4. Helping with strategy, product-market fit, market research et...
Be careful when simply wrapping things into a mobile app. This can backfire on you and you could be presented with some very harsh edge cases. PHP isn't going to be encapsulated so much as the HTML/CSS/JavaScript. So keep in mind your mobile application could likely be in a position of requiring ...
I've never built an mhealth startup, but I have spent a lot of time researching and implementing gamified product experiences. I would suggest the following resources: 1) Anything Gabe writes + videos online http://www.gamification.co/gabe-zichermann/ 2) Anything Nir writes + watch his videos ...
Go for Wordpress initially. -- Custom website will delay your launch plans considering all factors. -- Wordpress can be used to meet your requirements from day 1. -- Once you have enough visitors and decided the revenue model + business objective plan for a customized website to be developed from...
IT services are a commodity industry. The formula for winning comes down to two things: Differentiation and Relationships. You can differentiate your IT company by making life easier for those who work with you. For example, consider a monthly fixed price contract regardless of how much (or li...