Expertise: I currently run a high performing referral channel with several million invites every year. As you build out your growth strategy it’s important to identify the main “macro” conversion. This is an action that you need users to take to make the product successful. In your case, the pr...
I've worked in the fashion industry for several years with and with numerous manufacturers. I think it is because it costs $$$ to make bespoke products. Generally consumers only want to pay $ or $$ for basic clothing. You would have to figure out how to sell basics for $$$. Let me know if you'd l...
Your brand must conjure associations beyond the clothing itself. Fabric is only fabric. Attractive design matters, but market competition is enough to drive down prices. If you intend to ask a premium, then your product line must SUGGEST more than it literally is. Eventually, certain brands r...
For 100 books (extremely small run), likely best to use a POD (print on demand) service like Blurb or Amazon's similar service (name escapes me right now). Way cheaper to self publish any run size + especially so for small runs.
I think you should do neither. You need to crystallize your intention and brand message on several levels, and make sure that your product and business model are revolutionary enough to make a splash in the fashion pond. From there, you can launch and then immediately alternate between courting ...
Get into a showroom that has these connections. I'm with one in Los Angeles so I don't have to worry about sales. I have connections with a few that work with the majors. It will cost a min of 500 a month but that's the way to do it right. Just be aware of Be cautious, as there are showrooms that...
One of your big opportunities is positioning yourself in the B2B rather than B2C space. I've consulted for a bow tie e-commerce retailer and one thing I know from that is just how competitive the B2C space is for men's accessories when looking at SEO/SEM etc. as a promotional method. One major o...