Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typicall...
I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.
As your question is complex, and requires data to target new companies, here are 3 strategies which could give you start in targeting: Here are 3 concrete strategies: Strategy 1: If you have first/last name, City, zip code, street, phone, then you can create a CSV list and upload the data to Fa...