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Great question! My response is based on experience... There's companies you must assume their limited contact info is for a reason. There's companies like startups, local or midsize firms that are more welcomed even if they lacked the knowledge of value in more contact info in their sites.. What ...

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At Gun.io we're about to replace our legacy home-grown system for these items with Hubspot. So far we are happy with it. It doesn't do _everything_ but it does enough and it's easy enough to use for non-technical staff. We got it up and running with about a month of dedicated work, mostly on deve...

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You could ask Vincent http://clarity.fm/vincentroy if you have anything further to discuss.. but here's the short version. We built custom code for all our trigger emails & notifications, and use www.sendgrid.com for SMTP API. We looked at others, but I'm friends with the founder at SendGrid an...

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You can reach this audience by uploading the email list to various ad platforms, too. For example, you can create a lookalike audience on Facebook or Twitter by uploading your 200k list. Some percentage of those 200k will "match" a FB or Twitter user, and the platform(s) will look for users with...

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If there’s one tool that I recommend above all other solutions it’s ActiveCampaign. ActiveCampaign is the backbone of all of our ventures here at Venture Harbour. It’s easy to use, and easily the most feature-packed email marketing / marketing automation tool for small to medium-sized businesses...

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When I begin the process of building my email lists, I always start with solo ads. Take a look at buying some solo ads in your niche space. Facebook has a number of groups that provide solo ads and you can select people with an existing email list of subscribers who are related to your niche. Th...

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You do not have to request permission to e-mail customers; however, you must provide them with an option to opt-out of receiving your electronic communications, in addition to the other requirements to remain in compliance with the CAN-SPAM Act. Here's an excellent resource for your reference: ht...

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Don't confuse the automation of lead nurturing with the fact of nurturing leads. You absolutely need to ease prospects along, encourage discovery and maintain contact - full stop. But there are a lot of different ways to do it. Hubspot, Marketo et al are good tools - but they might not be what yo...

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There are large, well-established competitors in this space but still room for you to succeed. Does your software specifically meet the needs of your industry or own customer base? You can carve out a niche if it does. Can you integrate it with other industry software? If so, that is another rout...

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