Have a look at Digital Globe's map API. We partnered with them recently and I learned about their mapping disaster recovery assistance in Nepal after the quake. I think the maps they offer will meet your needs: http://developer.digitalglobe.com/maps-api/
ROAS or ROAS per customer makes a big difference, I normally look at the latter and compare to the total profit made. You can further analysis using ROAS per sq meter (floor area) and study the patterns of the customers and floor areas. Therefore using only a one-sided KPI not only not useful, ...
The way you describe it, the 301 redirect is looping right back to the original URL which is odd. Start by looking at your .htaccess file. It lives on your server with all the other files that drive your website. Often times it's hidden and you have to take extra steps to find it. Your hostin...
The only AdWords keywords that will perform well on search are ones that directly describe your product, e.g. "document syncing." To target a segment like legal professionals, use AdWords' Contextual Targeting Tool to build ad groups to target websites that your target market would visit, e.g. an...
Do you already know which products/niches you want to work in? The tallest hurdle I’ve seen block affil success is when marketers lose steam. If you don’t care about the products you promote, will you stay motivated to promote them? Sure, the payout provides motivation but that only gets you so ...
I know you've already decided to use a bid management platform. However, I'd like to share with you my experiences. As an SEM agency managing $30 million+/year, we've invested tens of thousands of dollars into streamlining our work effort with a bid management platform. We've specifically used M...
Unfortunately, there is no best way. It all varies by your goals, the funnel required to get people to the conversion and the value of each attribution. This type of modeling takes time to establish and generally will only come through experience of analyzing the data of visitors going through th...
To build on what Sarah said - you can also look within channel if you have access to someone with the technical chops. Some ad groups or campaigns could be driving "worst" leads and others could be driving "best" ones. To cut off the channel is throwing the baby out with the bathwater. UTM tag...
What are you currently using to track conversions? Google Analytics? There are a number of ways to accomplish what you are speaking about and it will depend on how robust of a solution you desire and also what your sales cycle looks like. One simple solution is to use the Google Analytics "Mult...
Not necessarily, if your app can potentially serve different markets with different demographics, it may be beneficial to market to each market individually. Since app interface often serves as a marketing tool, it is important that it resonates with its target audience. This means having a diffe...