Make sure your long term strategy is tied into your short terms tactics. Tactic - method or technique to achieve a immediate short term gain, run ads, sales calls etc. Strategy- A carefully defined detailed plan to achieve a long term goal. The overall position you would like to achieve. So ...
We have some success with it, but I recommend you check with Hiten Shah at KISSmetrics. I believe he told me that most of their sales can be tracked back to their content marketing efforts.
Well, lets work backwards: Structure is pretty simple: 4 year vest, 1 year cliff, for a percentage of the company that will match their commitment and unique contribution to the success of the venture. Running it by them is pretty simple: Tell everyone you can about the problem, the assumption...
No. There is no way to build a billion dollar business without a management team. The founding team of a startup is a very significant part of the evaluation of any early-stage investor. Furthermore, regardless of the business of the app, there are critical business decisions and actions requi...
Discounts or free service incentives are just part of the equation. You first need to capture your prospects attention with a value driven initiative. Ideally you want to build a level of trust and authority with that prospect through multiple touch points. By focusing on adding value first, you ...
To formulate a strategy that is a match for the outcome you are trying to accomplish we would have to further understand your business model, the issues you are encountering, and many other business specific questions. I would love to help and talk further about this.
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
The viral strategy needs to be a natural extension to the app that requires SMS - not sure you want to just use it for the sake of it being viral (seems forced). A perfect example of this is the Twist app. The app tells someone you are meeting with when you will arrive. When you set up a twist ...
A whole lot more data is needed before anyone can answer this question. "Some people want it"...have you identified a target market? Are there similarities in these people? How many? Did they tell you what they'd pay for it? Why didn't they pay you for it already (before you wonder about this, p...
10% of the total monthly sales churning on an absolute basis is near fatal. That means that within 5 months, you have 50% absolute churn per year, which reveals fundamental flaws with the service itself. Anything above small single digit churn is telling you and your team that customers are not...