Wow, this is sort of the penultimate question. I answer this not as a founder, but as a co-founder that watched several other founders and investors wrestle with this dilemma. I've seen the pattern repeat as a consultant as well. It's an issue! The problem with this common situation, is all abou...
First make sure you are vetting your advisor as much as he/she is vetting you. I would have a personal conversation with other teams that the advisor has worked with in the past. Get to a level of granularity on what worked and what did not. You don't disclose terms here which I appreciate b...
I love this topic and I know it all to well ;) I work with small businesses Building Brand influence to increase sales on social media but I also Market info products like yours. I would ask: Do you have a specific process that people go through? There are a few specific things I want to sugges...
There shouldn't be any "magic" to this. It's stock standard: 1. Set the conversion cap 2. Give them follow on rights should you need another round (you never know) 3. No anti-dillution 4. No liquidation multiple, just preference 5. 7% interest rate That's as fair as fair can be. Don't reinvent...
The most obvious answer is SalesForce's app exchange. Most CRM platforms have similar marketplaces so even if you don't integrate with SalesForce those would be a great starting point. After the marketplaces I would look to partner with sales consulting firms. There are a lot of sales operati...
Hello! We recommend using Hubspot's CRM - they integrate pretty much everything a business might need. We use it for ourselves and our clients and really love it.
Speak at Co-Work offices + Tech Meetups + Tech Conferences. Give 100 talks (easier than you think) + monitor your App usages every 10 talks. If people flock to your App, then just keep giving talks. If they don't, then either your App requires retooling or your messaging/explanation requires r...
On paper you have the advantage but after several startups control resides in he who knows how to execute the vision of the company.
Are you looking for prospects or someone to test the usability and functionality of your process?
Not necessarily I would think that is dependent upon how closely your product will be woven into the routine functions of the business and which areas of real estate it will apply.