For B2B listings, my vote would be for Netprospex.
Hey there. I've been transitioning my career to mobile for years now, and have been shifting my areas of expertise to account for the consumer shift in their use of smartphones. Most consumers now check email on a smart phone. A growing percent of inline traffic is happening on a smart phone. Th...
Way too many to list. The usual suspects include: Amazon, Westjet Airlines, Southwest Airlines, Apple etc. I'm focused on new(ish) tech companies and their approach to customer service such as: Silvercar, Airbnb, ZenPayroll, Oscar.
How to best market your product will depend largely on what your product is, and how far along you are in having a 'minimum viable product' (MVP: https://en.wikipedia.org/wiki/Minimum_viable_product). For instance, word of mouth advertising at your college may be the best route, but below is a ge...
(1) Paying for clicks you would have had anyway. Many people know precisely which site they're looking for in advance. Googling the site and then clicking that paid AdWords link is simply our lazy way of getting where we were already going. And there are cheaper ways of providing visitors with...
Just a thought from someone currently working on marketing his own firm online: Ideally, your existing customers would be so happy with your product, that they would write about you in those forums. Could you help them do that, or lead their attention to it? Or - if you think that is unethical -...
This can be tricky. Generally I recommend paying commissions on revenue-generation events only. The reason being, if it is free to generate a lead then it makes it really easy to take advantage of the system. That being said, there are some ways to go about it. Calculate (you should already h...
Lead with the timing question in your marketing. IE. Sort your prospects by whether they're almost out of their existing plan or not. A quiz might be great if you can capture the lead with that information ("We have important info for you depending on when your existing plan expires")...you coul...
Right here on Clarity! Go search IoT and you'll get a list of 7 awesome people who you can reach out to. I'll personally recommend Utz Baldwin - we worked with Utz and his company Ube / Plum when they were fundraising (on our platform Fundable). He's a great guy, a fantastic entrepreneur, and k...
Use the social media. Run an add on Facebook and Instagram. It is not expensive at all, you can address geographies that you want. Emphasize how your product differs comparing to others. Show clearly how customer can benefit on them.