I'd avoid the cold email. The best way to get inside big companies like distributors is to "social engineer" a connection to someone there. Find a 2nd or 3rd degree connection on LinkedIn. Hang out at a restaurant near their HQ and look for people with the right badge on. Ask your potential a...
Hi, I specialise in eCommerce strategy and marketing, helping eCommerce people make better decisions, and run more efficiently and effectively. The short answer is 'no'. Your target market isn't "subscription buyers" it's "cigar lovers". So unless there's a lot of subscription programs targeting ...
In a book, "Slicing Pie", Mike Moyers shows you different methods of securing talent prior to paying them a salary or securing investment capital. You can also use an ICO model similar to IPO except it is using a digital token to secure funding with a promise to buy back tokens. There are sever...
You need to stock the shelves with products that your customers want to buy, but you don't need to create a Wal-mart size store right away. You are right to focus on one local market first. Figure out how many transactions you need to prove product/market fit and then work backwards. If you ne...
It's really ill-advised to solicit your vision from anyone. In my 20 years of building, investing and supporting tech companies, I don't know of a single success story that has it's origins in someone with your approach. Running a tech startup is incredibly hard. It demands sacrifices few are ...
When the cost to acquire each additional paid user: -is less than the prior user you are in viral growth. -is equal to the prior user you are growing. -is more that the prior user than you are starting to reach maturity (but possibly not there yet). -is equal to what you are willing to pay then...
My suggestion would be to connect (face to face if possible, Skype otherwise) with a couple from each category of users quickly (and multiple genres if that is an important category for differentiation) and then look to work towards the MVP,before getting more feedback (and ideally sales). Impor...
It depends on what are you testing by launching MVP. MVP is use to run an experiment to test (validate / invalidate) business assumptions (Customer, problem, solution , channel ... assumptions). If your are interested, I can share some material about MVP and validating business assumptions
Always take into consideration what your customers want, even when building "what they really need", because it will give you insight into how best to implement it. On whether to "give them what they want", it comes down to what % of your customers want something. If 99% of your customers want s...
Hmmm? This is a tough one because your product is so wonderfully horizontal, meaning it applies to a very broad set of cases. I'd slice and dice in two directions. First, I'd think about the general process of collaboration on a document, for example: a) drafting - are two people actually wr...