I'll divide your question into 2 questions, because I am not sure which one you're really asking :-) 1. Should I hire him despite the costs involved? You seem to already agree to this, based on what you wrote ("I am willing to set aside...assuming I see some ROI..."). 2. How to I justify his hig...
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about y...
Hi! Congratulations on your impending US expansion! I'd love to provide a perspective if I may. I'm a UK citizen, SaaS expert, now living in the Bay Area. I'm also a member of the UK Government's new GBx initiative which is specifically designed to help provide support to UK companies expanding i...
The best way to sell anything is to find a similar product to yours (but less competitive) and find out how / where they sell theres. The truth is you'll need to make a lot of visits and calls which will mean rejection, but just know that it's a numbers game... meaning, it's all about the # of c...
If I were you I try the following (assuming you know which stores you want): 1. Play dumb and call their support number and when they answer tell them that you dont know why you were routed there when you wanted to talk to the marketing department. 2. Create an email blast to either info@thest...
Hi First of all, well done for successfully developing a product/business and gaining market traction! There are various 'models' that you can use to estimate how many shares/percentages your new partner should get. These include (a) his/her investment in time and/or money, (b) the current + pot...
How short are the quotes? Would they work on t-shirts, mugs, etc?
I have experience running an ecommerce store on many different platforms including Amazon FBA, Etsy, eBay, and Shopify. Each have different nuances for what is required for packaging and shipping. Could you share more details about your situation or I would be happy to discuss this further and ho...
Can you give more information on what your product is? Then we can figure out what you need in it. Sounds like electronics...but what?
Excellent question (and excellent answers here too). I'm 18 months into my start-up. That's 18 months of learning what is essential to survival and what is a waste of energy and space. Here is what is helping me most: 1. Communication essentials: Business cards (moo.com), laptop, phone, and Int...