Always take into consideration what your customers want, even when building "what they really need", because it will give you insight into how best to implement it. On whether to "give them what they want", it comes down to what % of your customers want something. If 99% of your customers want s...
Side Note: I would have loved to have done this for my wife's wedding bouquet - and even more recently for the flowers my daughters carried as flower girls in a dear friend's wedding. Very cool concept! People are far more likely to believe what they can see. Produce a short video that shows you...
Joining a top tier consultancy will not help you become a great PM. Full-stop. Yammer has one of the best product management groups and although some of their PM's have left (since the Microsoft acquisition), they still have a great group there. Some of Yammer's best PM's started out in differ...
Hi, Nice to meet you. I manage all marketing and sales for Ometria a SaaS Ecommerce Intelligence platform. What technology are you trying to sell? Would you be able to tell me more about your current business model, product and goals? Regards, Ed
My best guess is that you'd get it close to wholesale price, which is anywhere between 30% and 50% off retail price in the electronics industry. You'll need a sales tax license number to prove you're a business rather than an individual. Pricing requirements will depend on the manufacturer. S...
Easily the best tool out there is www.perfectcloud.io/smartsignin. Not only does it make importing employee databases super simple it provides next gen security to profiles and all cloud sharing and it has a top of the line auditing system. Easily a one stop shop that will change how you manage ...
I specialize in handling digital marketing with small businesses in Toronto. Most of the small business owners have a limited budget and they are overwhelmed by the fact as to how they can compete with the bigger players out there. The solution is to use a combination of inbound & paid marketing...
There are a number of best practices -- and, generally, they are universal regardless of your product or service. The one that I would stress above all others is: Understand Your Customer. That is, resist the temptation to "jump in and build something", take some time to interview prospective c...
The answer to this varies wildly. It is dependent upon what you're asking the customer to do, what your relationship with them is, and what barriers they need to navigate to signup again (your stated win-back goal). I've seen success rates as high as 80% and as low as single digit. I don't thin...