Easiest way would be to use an existing A/B testing service (e.g. https://www.optimizely.com/) Or, you could do it manually by sending out (via email or whatever) different links to different people.
According to Sensor Tower volumes Snapchat has no signs of desperation. Rebranding usually has nothing to do with desperation or failing products, more likely with a different market positioning. Snapchat could be sold tomorrow for around 15 billions with just 330 employees. To me this looks p...
1. Be relevant. 2. Be personal. 3. Be clear. 4. Show what's in it for them. 5. Be appreciative.
The best way is to lean how to ask great questions and to physically spend time with your users watching them work. I don't have all the killer questions, but my favourite to help understand product roadmap opportunities is "What do you do 3 minutes before, and after you use our product?". That...
Several things to consider when coming up with your product's brand identity: 1) Who is your customer? That will drive the look and feel, as well as the language of your brand. 2) Who are you? If at a gut level, you and your company(employees) are rednecks making the highest quality broadheads f...
Since you mention that you have achieved "amazing results", I am assuming that you have some sort of a prototype to show to an angel/seed investor. Also, the fact that you managed to get a government grant (which I assume you didn't have to give up any equity for) is a good thing and shows creati...
You're entering a highly competitive market. Aside from creating info sheets, images and video that show why your products are better than others, you will likely need to drum up interest online in advance. Keep in mind that store shelves are most always full, so to carry a new product they have ...
You can do this organically + reaching target customers will be slow. You can do this by speaking to local college Marketing groups. Many engineering students attend these talks. Contact Marketing Deans at colleges to work out details. A better way is to either use Facebook Ads or Traffic Oxygen...
Being as collaborative as you can be is a good start. Outside of that, being honest and transparent about why the changes are happening is a good way to build trust with the new team. Keeping a positive attitude and energy around it will also help to soften the blow. Most importantly, continually...