As you likely know, people make a lot of decisions based on price. Having different pricing points isn't distracting, it's often the driver for making a decision - as people compare value of an offering to the price of its offer. So no, I don't think you should set all your prices at the same lev...
Based on the details mentioned by you it seems that you want to break the status-quo of your business. I would advise you to revisit your business model than just looking at enhancing sales. That means, you should pen-down your top 3 business problems/challenges, analyze modern technology and pla...
Well done! You now realize that it is not the idea alone that matters. Too many would-be entrepreneurs miss this understanding. Marketing is an art when done correctly. It must be rooted in the 4Ps as we say, but it MUST be uniquely inspired by the goods and/or services that need to be "Crossin...
great questions - we see this situation with our clients pretty frequently at my firm. based on my own years of SaaS/tech sales, marketing and project management experience, I would say the path most likely to get adoption is actually discovered before the demo is delivered, rather than after. ...
Suppose you're a customer buying from yourself. Why? What reasons do you find persuasive? If identical products can be purchased for a fraction of a price elsewhere ... and that "elsewhere" is more visible than you, then you'll have a difficult time. If, on the other hand, your offering is un...
Regarding US taxation of internet sales. Since you are a foreign entity or person (in regard to the US), and there is an income tax treaty between Canada and the US, you will not be liable for US federal income tax on internet sales unless you have a “permanent establishment” in the US with which...
I'm working on a character line. We have copyrighted characters and multimedia featuring them...songs, videos, books. You know what else we have? Corporate sponsors. Are the wheels starting to turn? If you're a toy manufacturer, you get into the action figure business because you want to sell ...
Here's what I don't see so far: executive (buyer) INVOLVEMENT by your target customers. Go to them. Show them what you've got. Get the testimonials from your employee-level advisors to show them the need is legit. (Use these same employees to start going up the chain and finding out who are the ...
Ah, Tinder for introverts? I have used SurveyMonkey before and I am using it now to test an online/on demand PR course that I am filming. Yes, it is a great idea to test with SurveyMonkey and it is a very easy site to use. You can add the link to your survey on all social media and in an email. I...
You will find a number of third party services that will offer you discounted USPS shipping including stamps.com, shippingeasy.com, shipstation.com, etc. Note that many of these services are getting bought up by stamps.com, which actually may end up benefiting everyone as they will have more lev...