If you're talking about an app-store launch, then it's important to have the core mechanics of the product (from a user interaction perspective) figured out such that the majority of your users are doing the things you want them to do in order to drive continual engagement with the app. Design p...
Easiest way would be to use an existing A/B testing service (e.g. https://www.optimizely.com/) Or, you could do it manually by sending out (via email or whatever) different links to different people.
Engagement matters most. Engagement is actually a function of great product and great distribution. Engagement is thought-of mostly as a product issue but in many cases, it also expresses itself as a distribution problem particularly where there is no possibility for a "single player" experien...
I've managed digital products (apps) from concept to maturity. My experience is with SaaS and apps, so it may or may not be relevant to your situation. I think the best tool for prioritizing features is to create a features scorecard in a spreadsheet and use that tool to get alignment with your ...
That is always a tuff call, to take the profit at the start of the project or to make a great profit at the end. Not only is this tuff for you, your customer has the same analysis. I would offer plans that do both, that would give you a mix of the upfront revenue that you need and back end profi...
I'm working on a character line. We have copyrighted characters and multimedia featuring them...songs, videos, books. You know what else we have? Corporate sponsors. Are the wheels starting to turn? If you're a toy manufacturer, you get into the action figure business because you want to sell ...
I think my question would be have you looked back into the strategy of physical rewards for health motivation? Rather than recommend services offering gym discounts, health supplement discounts etc. I'd rather go back into the reasons why you want to offer rewards in the first place. From most i...
This is a great question and an important one as well. I would start by identifying: Who is your target market? How will they use your product? On the go? On their laptop or on their mobile device? What kind of technology does your product need? Can it be built as a simple website or does in nee...
Have you tried attending local UX networking events and rubbing elbows? Websites like meetup.com are a good place to identify these events. Best of luck!