That's a great question. First, congratulations for bringing a nutritional product to market and getting initial sales. That's a huge feat in itself, so well done. Second, my question would be this - why do you believe that you need to get on the shelves of UK retailers to go mainstream? And wh...
Study about your bussiness modeling in terms of 1)automated company level 5 (fully automated) 2) sizes and roles of the company directors and members of council and other company department but the major issued your need to considered this cases a) companies sizes ,professional policies and the...
Hello! What you are asking after, is an age old business challenge; One that can be addressed, utilizing the modern tools of social media, to help stake your product and service position. The competition are doing what they are supposed to do; They are selling the ‘sizzle’ not the steak; by ...
Hi First, I must give some credit to your expert as I agree with most of what he said. What you are describing is a common dilemma, and indeed your chances are much higher if you have one of the three elements the expert mentioned. Companies are reluctant to pay / purchase / invest only in an id...
First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea. With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point. You see...
Mitigate risk. You're asking a store manager to dedicate space that costs money (and must generate revenue) to an experimental (unproven) product. I've seen some cottage industry food sellers here in Detroit work out deals to set up and sell their products at local stores. They get a day or two...
I have been in a similar situation with a client recently: a startup with a compelling software solution that needs a large partner to develop and bring it the market. We have done a partner selection together where we looked at strategy, value proposition for all parties (what is the win/win/wi...
Figure out what your target audience's biggest pain points are. Compare search traffic for various keywords that relate to your business and product, and see which ones have the highest search volume. These will indicate their areas of struggle and exactly what they're looking for in a solution. ...
There are two steps. First, plot the addresses of the stores that carry your product (https://www.mapcustomizer.com/) Second, find optometrists near there (Yelp, Google, LinkedIn Advanced Search) In all honesty, it probably took you longer to write the question than it would to find what you're...
I've done this on a small scale for my product, but it worked nicely, and I learned some useful techniques. I'd be happy to talk with you about the process, and also answer any other startup questions you might have. Best of luck, Lee