You need to have a marketing plan.. Define your market segment and see how to reach them. SEO / SMM / your blog interaction , ads in newspapers or on the streets, or newsletters ... etc. All depends on the target segment.. If you want to share more details about your project, I can help wit...
When we did this for our own company we implemented in house, but we were at a high level of execution and resources (<100 employees). If you are small I'd recommend http://www.referralcandy.com/. It's a very simple system that you can implement and the payment tiers let you get it fairly "invi...
Hi, Walter here. Assume I am your potential customer. I see your website because I am searching for related power industry information. I am in the searching stage, not ready to buy. No idea about your company reputation, nor have and idea of who you are. The Know, Like and Trust factor is m...
There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage. With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR...
My absolute first advice would be not to launch the app at a low price then raise it up later on. That's an absolute No No. There is no real rule to price your app. My suggestion would be to look around the app store of similar apps to get an idea of what they are priced at. Once you launched...
A specific solution just came to mind utilizing wooCommerce. If WordPress is your platform, this could be very simple with a subscriptions plugin.
You need to build trust in your vetting process, which means you actually need a good vetting process. Some ideas would be to have reviews of the potential guest from their facebook friends. Each review would have links to the reviewer's facebook profiles. Have links to the potential guest's own ...
Consider instead where a $2500 price point puts you. I use a selling technique called Monetizing The Problem, and in that process I get the prospect to calculate the size of their problem. Then I charge 5-10% of that figure. There's never any resistance, because they see where the number comes f...
Every company is different in terms of how they handle the interview process, but when it comes to companies like Facebook and Google, I have heard that knowing current employees is a big help especially if they have worked with you before. Besides that, I would say their process is differently n...
Hi Manuel. While I have never structured partnerships between companies and DCA's, I have worked on many strategic alliances with govt agencies (or the like) and companies. Increasingly this is becoming more and more common. Which State are you in? It may be worth reaching out via your network to...