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I'm Mike Moyer and I've had lots of experience. It works great. Since publishing the model in 2012 I haven't had anyone come back to me and complain that it didn't work, but I had hundreds, if not thousands, of people thank me for writing the book. I'd be happy to answer any questions you might h...

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Hey there, I'm going to give you my low cost/ no cost approach. (Large firms have tools and research teams, I do not!) (1) First I'd break down - into a list - all the aspects that make up a demographic target or avatar (e.g. age, race, ethnicity, gender (e.g. male, female, non-binary, geographic...

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If you and this person, *know* they won't be the CTO, then absolutely not. If there's an understanding that the engineer you are working with is going to "cap out" soon beyond the MVP, why would you ruin your cap table? This *should* help you get a reasonable amount of equity. http://foundrs.c...

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