I believe in MVP (Maximum Validated Product). The more you get customer/user validation, the more robust and complete the product becomes. It's smart to begin testing immediately to collect data that can help road mapping for the next product build improvements. Launch early with a few lighthouse...
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...
There is no valuation until you sell something. An idea or a company is only worth what its sales are. Once you have your initials sales, sales strategy and forecasting length (ie 9 months from first customer lead to close) then you have a formula for valuation. Valuation for start-ups is gene...
Because the startup costs to get a lot of their customers actually set up on their platform are too high, so free trials for say, 14 days, are out of the question. For example, take a look at http://www.curalate.com/ which uses some really amazing technology to track a customer's brand imagery ...
Because single users can use it for free with some restrictions (like only 1 chat at a time).
Yes definitely. As you know these elements are super important pertaining to to this information. There are plethora of small businesses that cannot the technical expertise needed in some cases to increase in engagements on websites, which for most websites are the best promotion tools. This woul...
Are you referring to doing an intake call, discovery call, sales call...?
Boston is an expensive city to live in. Rent alone is going to be $2000+. So figure $3000 for your salesperson. That's 60 sales a month just to pay that person. Two sales a day just to break even on their cost--forget about you, and your overhead. Of course, your salesperson doesn't have to be ...
This kind of problems a lot of companies face but obviously there is a solution. Although, it would involve huge amount of patience and dedicated efforts but result is guaranteed. Intensive use of LinkedIn is the best bet instead of focusing on keywords. A lot of people do use LinkedIn but their ...
Your support software should cater to your needs, depending on how your business operates. Fiver uses Vanilla forum and Zendesk. Thumbtack uses Zendesk. Not sure about AirBNB, their help center seems to be custom. Depending on how well funded your are, I would recommend starting with a free pla...