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There are three questions here: - the strike price of the options - the market value of the company - how much those options are actually worth to the recipient 1. The strike price is the price people pay to exchange their options for shares. You can set any strike price you like: it's just a n...

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Hi! First of all, keep going. There will always be dark days, no matter how well funded you are. In fact, once you accept growth capital for equity, you bring on a whole new set of expectations and challenges. Running a startup, as you know, is never easy and it's never as smooth as people m...

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Recently, I've hit a "tipping point" where I have enough content (blog posts, podcasts, interviews, etc...) that companies now regularly seek me out for advice. "To be known, you must teach" - Nathan Barry After I wrote "This is a web page" (http://justinjackson.ca/words.html) I was contacted b...

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Hi there, My name is Luke, I work for start up and I should be able to give a little more insight from the employee perspective as I am in a similar situation right now! I think what you will find in this particular situation is there is no one right answer. Only you will understand the relatio...

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First to your question. No, unless there is a law in place, nothing is mandatory. That said, not liking your industry will make it more difficult to succeed. Those who love what they do will work harder and longer to achieve success. But success means different things to different people. Do yo...

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Yes, it is possible. These are called Information Interviews. The key to keep in mind here is that some people are going to be happy to talk with you, and a few are not. Don't take the few personally: they don't want to talk to anybody. If you want a fast turnaround, call; if you can wait, send...

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You could use a payment processor and also a call system such as twilio. If you want to work with the phone companies (i.e. 1900 number in the US) this is also an option but the API's are not friendly (or non-existent) and they will take a larger fee.

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This Udemy course is the best introduction to lean startup marketing that I know of: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/ The content is very well explained in an engaging way with downloads, and screencasts which all help to show explicit examples o...

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