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It depends highly on the company's stage - number of employees, money raised, revenue, etc. I'd recommend you look at comparable companies by stage on www.angel.co and see what others are being offered from an equity + cash comp standpoint for Head of Marketing / CMO type roles.

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Does your business provider add value beyond money to counter balance? Normally, you would share profits according to your ownership stake. If you aren't happy with the current ownership split, maybe you could buy some of his shares.

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There are several ways to leverage an existing email list to get more email addresses and/or customers. First, I'd make sure that your emails to these folks are optimized for sharing. Include a call-to-action at the bottom to share the content/product/offer with their friends by posting to socia...

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I haven't really come across one in all my years of web development, design and consulting. At some point I worked with a small startup (failed) whose platform was similar in aesthetics to that of craigslist (not used the same way though) and even then I don't think we thought of looking for a ...

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First off, stop calling it an idea. (might be just that, but in licencing efforts you don't want to call it that). Second, what do you mean time is of the essence? This already started sounding risky. With that said, I believe you have two options, assuming that you can spend the next quarter...

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Hi! Partner disagreements happen all the time. The good news is, most of the time, they are disagreements that get resolved for the better. I'm a business performance expert, a CPA, a CGMA and highly experienced at leadership and managing companies. Allow me to suggest some options for you. ...

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You answered the question yourself. Preexistence of similar product is an indication of the demand. Given that your product have some additional feature, you should try to leverage the same and gain first mover advantage. Once you hit the tarmac you'll see other ideas evolving within yourself to ...

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You should be so lucky that someone will steal your idea. The truth is that its all about execution and not ideas. Facebook wasn't the first social network, they just executed better. Same for Instagram, Yammer and Airbnb - all Billion dollar companies built in public.

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It's a great idea, especially if the bigger company has now made it bureaucratic, or complex, and users miss the days when it was a small, stand-alone site. Also, since you were a passionate user, you probably know a few small ways to improve the site. Large companies that buy small businesses ...

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The prototype of the product should be ready even before approaching any entity to raise funds. Once this goal is achieved start writing your own questionnaire and answer six important questions to raise funds or capital from any entity. The most important question to be answered is who is your ...

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