Hi: Sounds like things are moving along well -- nice job. There will be fits and starts to any venture, so as you assess what's going on here, consider: * stepping back and realistically determining if you're being fair to this process -- everyone has different work styles and you should respect...
Niche down! Find a way to appeal to a certain demographic. You can't compete with Messenger or Whatsapp when it comes to their reach. But you can compete on features or how you position your product. Add features to your product that the bigger products don't have. it could be something lik...
Ad words is not marketing. It is just the beginning.. Web marketing includes SEO, SMM, ads, facebook marketing, twitter marketing, youtube, limkedin..etc. besides, it is more important to get engaged to people. Interaction in blogs, forums , discussions.. You may also think of having sales peo...
It really depends on what your product is, but ultimately you want to learn about their experience using your product (what obstacles they've come up against, what features they use most/get the most value out of, things they don't understand, etc). You can also calculate an early NPS (net promo...
I'm glad you described your market a bit. I have not seen a retainer model work in this space, but that's not saying you can't succeed with it. YOU are the expert, so I would not leave it to clients to choose what they want. If you do, you'll get clients who say, "Yeah, I hired them to make me ...
The application you're describing is probably useful, and can probably be sold... but that's not the question :) The question is what it will cost you to acquire a new customer, and what you can charge that customer. Before actually BUILDING this thing, see if you can get 10 potential customers...
There will be a lot of learning and adapting, but it should happen in a staged approach; much of it before actually 'launching'. Launching generally means exposing your full product/site/whatever to the entire general public. Before doing that you should do smaller scare, more targeted testing. ...
Creating an inclusive workplace environment that attracts and retains entry-level job seekers from various backgrounds requires a concerted effort and a commitment to diversity and inclusivity. Here are several strategies that companies can implement: Foster a Culture of Inclusion: Companies shou...
So long as the suppliers are able to deliver a basic level of service that would create a positive experience for the purchaser, I'd say that it's reasonable to conduct the experiment. Marketplaces always face liquidity issues in the early days. Happy to talk to you in more detail in a call t...
It really depends on whether this is ultimately a top-down or bottom-up approach and to what extent the end-user experience is compelling enough to act as a forcing function to enterprise adoption. A bottom-up distributed mobile app must be both viral and incredible engaging. Without proof that...